Investment Institute
Annual Outlook

Insurance investment outlook 2025: Navigating evolving markets and regulations

KEY POINTS
Favourable market conditions and higher yields have helped insurance companies strengthen their balance sheets, boost earnings and restore liquidity buffers over the past few years
However, a combination of complex market conditions and risks to manage mean insurers have been faced with a difficult environment to navigate in recent years
They must remain agile to optimise balance sheets and asset portfolios, against a backdrop of easing interest rates, geopolitical uncertainty and evolving regulations

A strong US economy and market, alongside benign economic conditions in Europe and other developed markets have helped insurers strengthen their balance sheets and boost their investment earnings while restoring liquidity buffers.

However, looking towards 2025, there is no shortage of political, geopolitical and economic uncertainty.

Donald Trump’s re-election as US President could be a gamechanger for financial markets. While there is uncertainty around the new administration’s ability to execute its campaign promises in full, these promises are viewed as inflationary - and being priced in as such by the market.

Supply shocks from a potential labour shortage and tariffs, combined with sustained fiscal stimulus, might put pressure on prices and force the Federal Reserve to maintain a certain level of financial restriction. This in turn could dampen the US growth outlook, although from an above trend level, and have repercussions for Europe, China, and the broader emerging market world.

Meanwhile Europe is now facing gloomier economic conditions, marked by concerns over France’s public deficit and fiscal tightening and energy costs and broader business model issues for Germany. This should convince the European Central Bank to significantly ease monetary conditions, which could support the region’s 2025 growth outlook – albeit with potentially significant downward risks on the radar.

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